Town’s End Studios Privacy Policy

Last Updated: December 20, 2018

This Privacy Policy describes the data protection practices of Town’s End Studios LLC, an entertainment company delivering games for mobile devices. All references in this Privacy Policy to “Town’s End Studios,” “we,” “us,” or “our,” refer to Town’s End Studios LLC. All references in this Privacy Policy to “Apps” are to our mobile apps that are available to download on mobile devices from time to time. This Privacy Policy applies to information that we collect and use about you when you access or use our website, Apps, or other online or mobile service that links to or otherwise presents this Privacy Policy to you (collectively, the “Services”).


The Information We Collect

We may obtain information about you through the means discussed below when we provide the Services. Please note that we may need certain types of information to provide the Services to you. If you do not provide us with such information, or if you ask us to delete that information, you may no longer be able to access or use certain Services.

Information You Provide Directly To Us:

We may collect information that you provide directly to us through the Services, such as when you contact our customer support function, or participate in chats. You may provide information directly to us through the Apps or outside of the Apps.

The type of data collected directly from you may include: (1) e-mail address; (2) name; (3) chat activity; (4) handle; (5) phone number; or (6) other information you choose to provide us.

Information We Collect From Other Sources:

When you use our Services, we may collect certain information automatically as described in this Section. As discussed further below, we and our service providers (which are third party companies that work on our behalf), may use a variety of technologies, including cookies and similar tools, to assist in collecting this information.

Websites. When you use our website, we may collect and analyze information such as your IP address, browser types, browser language, operating system, the state or country from which you accessed the Services, software and hardware attributes (including device IDs) referring and exit pages and URLs, platform type, the number of clicks, files you download, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the terms you use in searches on our sites, the date and time you used the Services and upload or post content, error logs, and other similar information.

Apps. When you use one of our Apps, we may automatically receive certain information about the mobile phone, tablet, or computer you use, including device identifiers, IP address, operating system, version, Internet service provider, browser type, domain name, mobile phone network and operator, and other similar information. We may collect information on whether and when you update the App, date and time of use, and how you use the App, including time spent in different portions of the App, the game version you are playing, your high score, game progress, log-in method, game play history, purchases made, and rankings.

Location Information. When you use the Services, we and our service providers may automatically collect general location information (e.g., IP address, city/state and or postal code associated with an IP address) from your mobile device, and we may use that information to improve the Services and provide you with location-based features. You can disable the GPS or other location-tracking functions on your device, provided your device allows you to do this.

We may collect information about you or others through our affiliates.

How We Use Information Collected

We use the information we collect through the Services for a variety of purposes, including:

  • To provide you with the Services;
  • To recognize you when you return to our Apps, keep your game progress, and to store information about your use of our Apps (for example the level you have attained on a particular game);
  • To evaluate your use of our Apps and compile statistics to understand how our apps are used;
  • To display your achievements on leader boards within the relevant App (which could include your basic Facebook profile information if you choose the Facebook connection functionality for that app and which could be visible to some other users of that App);
  • To administer, troubleshoot, and secure the Services;
  • To promote safety for us, our users, and others, including to restrict access to harmful, infringing, or illegal chat content;
  • To establish, exercise or defend our legal rights;
  • To prevent fraud and enforce our legal terms;
  • To send you push notifications for certain of our Apps (which you can choose not to accept or turn off by visiting the settings section of your device and selecting the appropriate setting);
  • To help us manage advertising and provide you with advertising and marketing via our apps that is relevant to you, both from us and from our third party partners, as further described in the “Third party advertising” section below;
  • To record your preferences in relation to advertising and marketing communications;
  • To receive and respond to customer support or other inquiries we receive from you;
  • To send you administrative messages and information;
  • To help us manage our business, such as for research and development, and to identify and implement business efficiencies;
  • To enable users to communicate and interact;
  • To comply with any procedures, laws, and regulations which we reasonably believe apply to us, including situations where we reasonably consider it is in our legitimate interests or the legitimate interests of others to comply, as well as where we are legally required to do so;
  • To manage and remember your preferences; and
  • To analyze and improve the Services.

If you are located in the European Economic Area, our legal basis for collecting and using the information described above depends on what the information is and the context in which we collect it.

However, we’ll normally collect information from you only where we need it to perform our contract with you (i.e., our Terms of Service), or in most other cases where the processing is in our legitimate interests such as to improve and market our Services (provided that these aren’t overridden by your interests or rights), or if we otherwise have your consent. In some cases, we may also have a legal obligation or need to collect information from you or may otherwise need the information to protect your vital interests or those of another person.

If you have questions or need further information about the legal bases on which we collect and use your information, please Contact Us.

How We Share Information

We may share or disclose information in the following ways:

  • With Our Affiliates: We may share your information with our affiliated entities.
  • With Other Users: Certain features of our Services, may make it possible for you to share information with others. We cannot control how others will use the information you make available in areas of our Services viewable by other users.
  • Service Providers: We provide access to or share your information with select third parties who perform services on our behalf. They provide a variety of services to us, including data storage, analytics, customer service, security, fraud prevention, and legal services.
  • Protection of Town’s End Studios and Others: We may share or disclose certain information if we believe in good faith that doing so is necessary or appropriate to (i) protect or defend the rights, safety, or property of Town’s End Studios or third parties, including to defend or enforce our Privacy Policy, our Terms, or any other contractual arrangement; (ii) to respond to claims that content violates the rights of third parties; (iii) respond to your requests for customer service; and/or (iv) protect the rights, property or personal safety of Town’s End Studios, our agents and affiliates, our employees, users, and/or the public.
  • Legal Requirements: We may share or disclose certain information if we believe in good faith that doing so is necessary or appropriate to comply with any law enforcement, legal, or regulatory process, such as to respond to a warrant, subpoena, court order, or other applicable laws and regulations.
  • With Your Consent / At Your Direction: We also may share or disclose your information with your consent or at your direction.
  • Business Transfer: We may share or disclose your information, in connection with or during negotiations of any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Online Analytics and Tailored Advertising


We may use third-party web analytics services on the Services, such as those of Google Analytics. These service providers use the sort of technology described in the Information We Collect Automatically section above to help us analyze how users use the Services, including by noting the third-party website from which you arrive. The information collected by the technology will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Services. We also use Google Analytics for certain purposes related to advertising, as described in the following section. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-Out Browser Add-on.

Tailored Advertising

Third parties whose products or services are accessible or marketed via the Services may also place cookies or other tracking technologies on your computer, mobile phone, or other device to collect information about your use of the Services in order to (a) inform, optimize, and serve marketing content based on past visits to our websites and other sites and (b) report how our marketing content impressions, other uses of marketing services, and interactions with these marketing impressions and marketing services are related to visits to our websites. We also allow other third parties (e.g., ad networks and ad servers such as Google Analytics, DoubleClick, Facebook and others) to serve tailored marketing to you and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the Services. We neither have access to, nor does this Privacy Policy govern, the use of cookies or other tracking technologies that may be placed on your computer, mobile phone, or other device you use to access the Services by non-affiliated, third-party ad technology, ad servers, ad networks or any other non-affiliated third parties. Those parties that use these technologies may offer you a way to opt out of targeted advertising as described below. You may receive tailored advertising on your device through a web browser. Cookies may be associated with de-identified data linked to or derived from data you voluntarily have submitted to us (e.g., your email address) that we may share with a service provider in hashed, non-human-readable form.

If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored marketing, you may visit the Network Advertising Initiative’s Consumer Opt-Out Link and/or the Digital Advertising Alliance’s Consumer Opt-Out Link to opt-out of receiving tailored advertising from companies that participate in those programs. To opt out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit the Google Ads Settings page. Please note that to the extent advertising technology is integrated into the Services, you may still receive advertising content even if you opt out of tailored advertising. In that case, the advertising content will just not be tailored to your interests. Also, we do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms. If your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your NAI or DAA opt-out may no longer be effective. Additional information is available on NAI’s and DAA’s websites, accessible by the above links.

When using our Apps, you may also receive tailored in-application advertising content. Each operating system-iOS for Apple devices, Android for Android devices, and Windows for Microsoft devices-provides its own instructions on how to prevent the delivery of tailored in-application marketing content. You may review the support materials and/or the privacy settings for the respective operating systems in order to opt-out of tailored in-application advertising. For any other devices and/or operating systems, please visit the privacy settings for the applicable device or contact the applicable platform operator.

How We Protect Your Information

We implement technical, administrative, and physical safeguards to protect the information provided via the Services from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or email transmission is ever fully secure or error free.

How Long We Keep Your Information

We generally retain information for so long as it may be relevant to the purposes above and in compliance with applicable law. To dispose of any personal data, we may anonymize it, delete it or take other appropriate steps. Information may persist in copies made for backup and business continuity purposes for an additional period of time.

Your Rights and Choices

If you are located in the European Economic Area, you have the following data protection rights:

  • You can access or request deletion of your information by submitting a request through the App.
  • You can also correct or update your information, object to processing of your information, ask us to restrict processing of your information or request portability of your information. Please Contact us for further information.
  • You can opt-out of marketing communications we send you by clicking on the “unsubscribe” link at the bottom of any promotional email.
  • If we have collected and processed your information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your information. For further details, please contact your local data protection authority (Contact details are available here.)

If you have any queries about exercising your data protection rights please Contact Us. We respond to all data protection requests we receive in accordance with applicable data protection laws.

Notice Concerning Do Not Track

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our website for third party purposes, and that is why we provide the variety of opt-out mechanisms listed above. However, we do not currently recognize or respond to browser-initiated DNT signals. To learn more about Do Not Track, you can do so here.

Children’s Privacy

The Services are intended for general audiences and not for children under the age of 13 (or 16 for children located in the EEA). If we become aware that we have inadvertently collected “personal information” (as defined by the United States Children’s Online Privacy Protection Act) from children under the age of 13 or from an EU resident under the age of 16 without parental consent, we will take reasonable steps to delete it as soon as possible. We also comply with other age restrictions and requirements in accordance with applicable local laws.

Notice to Non-U.S. Residents about international data transfers

When you use our Services, your information may be sent to the United States and possibly other countries for processing by our affiliates, employees operating outside of the EEA who work for us or one of our affiliates, or one of our business partners or service providers. When we transfer your information internationally we will take appropriate steps to ensure that your information is treated securely and lawfully, by transferring your information to a country whose data protection laws have been deemed adequate by the European Commission, through the use of the Privacy Shield or by implementing the European Commission’s Standard Contractual Clauses. Please note that laws vary from jurisdiction to jurisdiction, so the privacy laws applicable to the places where your information is transferred to or stored, used, or processed in, may be different from the privacy laws applicable to the place where you are resident. For more information about how we safeguard your information when it is transferred outside of the EEA, please Contact Us.

Links to Other Websites and Services

The Services may contain links to third-party websites or services. We are not responsible for the content or practices of those websites or services. The collection, use, and disclosure of your information will be subject to the privacy policies of the third-party websites or services, and not this Privacy Policy. We urge you to read the privacy and security policies of these third-parties.

Changes to Our Privacy Policy

We may change this Privacy Policy to reflect changes in the law, our information practices or the features of the Services. At the top of our Privacy Policy, we will indicate the date of the most recent update. If we make a material change to the Privacy Policy, you will be provided with appropriate notice in accordance with legal requirements. By continuing to use the Services, you are confirming that you have read and understood the latest version of this Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy or our practices, please contact us at